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Disclosure

A Word (or Two) About Fees…..


I often encounter confusion and misunderstanding among prospective clients on the subject of fees. This is sometimes due to inadequate or misleading cost disclosures by commissioned advisors. It is essential to make accurate, “apples to apples” comparisons when evaluating total costs for financial planning and investment advisory services. For example, some banks and brokers may provide their “advice” at little or no charge, using it as a “loss-leader” to “gather” assets and sell commission-generating products. Is this really in the consumer’s best interest? In my view, this approach places “product” before planning, often resulting in conflicted advice and higher total costs, especially if “trailing” commissions are involved.

 

All costs for financial planning and investment advisory services should be fully disclosed in advance and fair for both the client and the practitioner--costs of doing business (equipment, software, taxes, insurance, licenses, etc.) are substantial. Epple Financial Advisors’ (EFA) annual fees for services are determined by estimating time expended on each client’s behalf; there are no hidden charges or commissionsEFA fees compare very favorably to other “financial planners”. For example fees levied by brokers and banks often run several thousand dollars, but may not be clearly disclosed. A typical 5 percent sales charge to invest $50,000 is $2,500; 2.5 percent on $300,000 would total $7,500! It has been our experience, that EFA’s total costs are usually much less and provide a much higher level of service. 

 

In contrast, EFA’s fees are calculated based on a flat fee. Our recommendations will typically provide you with much, much more value than this each year and give you a peace of mind that you are getting unbiased advice that best fits your unique situation.

 

Independent, unbiased financial advisory services should be viewed as an investment, not an expense that must produce an immediate payback. While this often occurs, the primary purpose of the exercise is long-term wealth enhancement and financial independence. For most folks, this is a marathon, not a sprint, and the true value of fee-only advisory services must be evaluated in that context. Clients who do their homework recognize that EFA provides professional, conflict-free services at a very reasonable cost. 


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